For this week's blog, I googled the PR do's and dont's. I've always wondered what a good PR person should be able to do, and what they shouldn't do. While most of this stuff is common knowledge by now, or something we should've learned in Intro to Public Relations, its information is valuable. Below is just a few of the things I found from DRA Public Relations
Good PR can achieve the following:
1. Raise awareness of your business among local target customers
2. Create direct sales leads
3. Motivate your staff
4. Improve your image
5. Boost your reputation
Do's and Dont's of PR professionals:
1. Always write press releases in the third person
2. Use short, simple sentences - avoid flower language
3. Avoid exclamation marks
Proof read for typing, spelling and grammatical errors
Include contact information
Now, what do we need to work on? Here's the funny thing, it all goes back to your writing skills. Now, I'm really beginning to see how beneficial working for The Colonnade is/was. We can put on the best show for the athletic auction, but it's the writing (or the publicity we put out) that can make the difference. Do you agree?
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